Visual Identity of HAUS

Focus

HAUS, a portal dedicated to housing culture, faced the challenge of creating a distinctive and consistent visual identity that would reflect their mission and attract their target audience. The lack of a unified visual identity made it difficult to build brand recognition and communicate effectively with users.

Solution

The MagićMarinac team approached the project through several key phases:

• Visual Identity Development: We created a unique visual identity for HAUS, including logo design, color palette, typography, and other graphic elements that reflect the portal’s modernity and expertise.
• UI/UX Design: We designed the user interface and user experience (UI/UX) for the new website, ensuring intuitive navigation and an aesthetically appealing layout that encourages user engagement.
• Website Development: We built the frontend using modern technologies, ensuring responsiveness and optimal performance across various devices.

Project Description

Our collaboration with HAUS began with an analysis of their mission and values to develop a visual identity that reflects their focus on housing culture. After defining the visual guidelines, we moved on to designing the user interface, creating a clean and modern aesthetic that allows easy access to content. The website’s frontend development was executed with an emphasis on fast loading times and adaptability across different devices, ensuring a seamless browsing experience for users. The result is a coherent and recognizable online identity that effectively communicates HAUS’s values and engages their audience.

Our role: Visual Identity / UX/UI / HTML5 / CSS3 / JavaScript